滕乐法

系别：市场营销系

职称：教授

联系方式：lefateng@jiangnan.edu.cn

科学研究：主要从事的研究方向包括品牌战略、消费者行为及国际营销等。

近年发表期刊论文
[1]    Foti, Lianne, Xiajing Zhu, Yige Yuan and Lefa Teng* (2020), “Broadcasting and Narrowcasting: The Impact of Affective and Cognitive Message Framing on Message Persuasiveness,” International Journal of Advertising (Forthcoming). (SSCI, I区)
[2]    滕乐法,吴媛媛,李峰.越沉浸越好吗？——品牌体验中消费者沉浸程度的双重影响研究[J].管理世界,2020,36(06):153-167.
[3]    Teng, Lefa*, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu and Jiajing Wang (2019), “Positive Versus Negative Messaging in Discouraging Drunken Driving: Matching Behavior Consequences with Target Groups,” Journal of Advertising Research, 59 (2), 185-195. (SSCI, II区)
[4]    Zhu, Xiajing, Lefa Teng*, Lianne Foti and Yige Yuan (2019), “Using Self-Congruence Theory to Explain the Interaction Effects of Brand Type and Celebrity Type on Consumer Attitude Formation,” Journal of Business Research, 103, 301-309. (SSCI, I区)
[5]    Laroche, Michel and Lefa Teng (2019), “Understanding the Global Consumer Culture: Views from Eastern and Western Scholars, an Introduction to the Special Issue,” Journal of Business Research, 103, 219-221. (SSCI, I区)
[6]    Teng, Lefa, Guangzhi Zhao, Feng Li, Lu Liu and Lulu Shen (2019), “Increasing the Persuasiveness of Anti-Drunk Driving Appeals: The Effect of Negative and Positive Message Framing,” Journal of Business Research, 103, 240-249. (SSCI, I区)
[7]    Chen, Jie, Lefa Teng* and Yonghai Liao (2018), “Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers’ Pursuit of Counterfeits?” Journal of Business Ethics, 151 (1), 249-264. (SSCI, I区)
[8]    Teng, Lefa*, Dan Huang and Yigang Pan (2017), “The Performance of MNE Subsidiaries in China: Does It Matter to be Close to the Political or Business Hub?” Journal of International Management, 23 (3), 292-305. (SSCI, II区)
[9]    Chen, Jie, Lefa Teng*, Ying Yu and Xueer Yu (2016), “The Effect of Online Information Sources on Purchase Intentions Between Consumers with High and Low Susceptibility to Informational Influence,” Journal of Business Research, 69 (2), 467-475. (SSCI, I区)
[10]    Chen, Jie, Lefa Teng*, Shixiong Liu and Huihuang Zhu (2015), “Anticipating Regret and Consumers' Preferences for Counterfeit Luxury Products,” Journal of Business Research, 68 (3), 507-515. (SSCI, I区)
[11]    Ye, Nan, Lefa Teng*, Ying Yu and Yingyuan Wang (2015), “‘What's in It for Me?’: The Effect of Donation Outcomes on Donation Behavior,” Journal of Business Research, 68 (3), 480-486. (SSCI, I区)
[12]    Laroche, Michel and Lefa Teng (2015), “Globalization and Marketing Strategies: Introduction to the Shanghai Special Issue,” Journal of Business Research, 68 (3), 587-590. (SSCI, I区)
[13]    Pan, Yigang, Lefa Teng*, Atipol Bhanich Supapol, Xiongwen Lu, Dan Huang and Zhennan Wang (2014), “Firms’ FDI Ownership: The Influence of Government Ownership and Legislative Connections,” Journal of International Business Studies, 45 (8), 1029-1043. (SSCI, I区)
[14]    Teng, Lefa*, Nan Ye, Ying Yu and Xiaochuang Wu (2014), “Effects of Culturally Verbal and Visual Congruency/Incongruency Across Cultures in a Competitive Advertising Context,” Journal of Business Research, 67 (3), 288-294. (SSCI, I区)
[15]    Pan, Yigang, Lefa Teng*, Mingyang Yu, Xiongwen Lu and Dan Huang (2014), “Host-Country Headquarters of Us Firms in China: An Empirical Study,” Journal of International Management, 20 (4), 379-389. (SSCI, II区)
* 通讯作者（Corresponding author）

主讲课程：本科生课程：市场营销。
研究生课程：营销管理、品牌管理、消费者行为分析。